Buying a domain name is an exciting step in launching your eCom store. A domain refers to a custom web address. It is how customers will identify and access your eCom store. You purchase domain names from domain providers. Domain providers are officially known asdomain registrars.

购买一个域名,你需要这三个parts of a domain name in mind. A domain name consists three parts: a subdomain, root domain and a top-level domain.

Selecting a top-level domain

subdomain.rootdomain.topleveldomain

The most common top-level domain (TLD) is.com. Companies sometimes choose the country code TLD of their country of residence for example,mydomain.nl.

Research the domain providers that can provide a TLD that you prefer. Here are some popular examples:

• 神addy- North America
• Open Provider- The Netherlands
• 1&1- Germany

Selecting a root domain

subdomain.rootdomain.topleveldomain

The root domain is your eCom store's identity. It should be short, use keywords and be memorable.

1. Based on your research when selecting a top-level domain, open a domain provider's website.
2. 搜索可用的域名。
3. It is possible that your first choice is already taken. When this happens, some domain providers offer suggestions that are similar.
4. Keep searching until you find a domain name that suits your business.
5. Add your domain to the cart and purchase it.

Selecting a subdomain

subdomain.rootdomain.topleveldomain

You will choose your subdomain in the next step when you connect your domain to Lightspeed eCom.

Typically websites usewww. There are no restrictions on the subdomain you choose. Some shops useshopas a subdomain when they have another website usingwww. This may be easier for your shoppers to remember how to find you.

Next steps

Now that you have a decided on a TLD, root domain and subdomain, the next steps are:

1. Adding your domain to your eCom store - Can be done anytime before you launch your eCom store. It does not make your new domain public. For instructions, clickhere.
2. Launching your website - This is how you make your new domain public. It involves adding certain details in your domain provider. This should only be done when your ready to start accepting eCom orders. For instructions, clickhere.

Built-in eCom domain

Lightspeed eCom provides you with a web address based on the name of your eCom shop.Depending on your location, your built-in domain will either have .webshopapp.comor .shoplightspeed.comadded to the end of it.

It is not recommended you advertise with your built-in domain. It is much better for SEO to come up with your own custom domain.